Haukur Guðjónsson has just finished painting his office bright red, the colour of his company logo. That is, he’s painted a single wall in his nook of the shared workspace set up by the government-run institute, Innovation Center Iceland. There he works alongside companies like Icelandic Cinema Online, Kúla and, Karolina Fund, which rent space by the desk at 12,000 ISK per month.

Against his freshly painted wall, Haukur has two desks where he and another employee have been working full-time for the last year. After three years of bootstrapping, often working out of cafés, Haukur says his summerhouse rental service, Búngaló, is finally taking off.

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